A GRAPHIC DESIGN STUDIO

Crafting strategic brands infused with personality for lasting impact.

Ways we can work together ↓

  • Through meticulous research and creative exploration, I design visually effective brands that resonate with your target audience.

    Working collaboratively with you, we’ll develop a unique brand identity that reflects your mission, vision and values.

    Whether you're starting from scratch or looking to refresh your existing brand, reach out to see how I can help!

    Learn more →

  • You need graphic design that not only looks great but also strengthens your brand’s presence across every touchpoint. Trust me to bring your brand to life through visually captivating and professionally executed design.

    We’ll work together to leave a lasting impact with a well-considered design that feels right for your business.

  • You need a website that not only looks stunning but also works seamlessly to grow your business.

    A well-designed website establishes credibility, showcases your expertise, and helps you connect with your audience effectively.

    I create Squarespace websites that are both visually compelling and strategically built—ensuring a seamless user experience, strong brand presence, and optimized performance to support your business goals.

    Learn more →

  • You want your social media to do more than just exist—you need it to attract the right audience, showcase your brand, and drive real results. But between running your business and staying on top of trends, keeping your socials consistent and engaging can feel like a full-time job.

    I help businesses like yours build a strong social media presence with on-brand content that connects, converts, and keeps you ahead of the competition—so you can focus on what you do best.

I truly love delivering creative solutions across branding, graphic design, websites and social media with a focus on the growth and success of your business.

A strong brand is the foundation for a successful business. You need a brand that not only looks exceptional but also communicates your values and connects with your audience on a deeper level.

Think about it this way - first impressions matter, and your branding creates an immediate perception about your business. Professional branding ensures that first impression is polished, memorable, and aligned with your values.

Your website is a powerful tool that represents your brand, boosts credibility, communicates your expertise, engages your audience, and drives your business objectives.

With a strong emphasis on both aesthetic appeal and functionality, I specialise in designing and building Squarespace websites that are not only visually compelling but also user-friendly and optimised for performance.

Social media is one of the most effective ways to connect with your customers and drive sales, so creating quality content is a non-negotiable in the business landscape today.

Staying active on socials is time consuming, and constantly thinking of new content can be overwhelming. I’m here to help you remain relevant and competitive in your industry with a strategic content plan and on-brand visuals that drive sales.

 
ABOUT ME

yoga enthusiast

yoga enthusiast

cappuccino lover

cappuccino lover

impulsive traveller

impulsive traveller

  • “Hayley went above and beyond to deliver top-notch results. I'm absolutely thrilled with the branding she crafted for my business. In fact, I've been so happy with her work that I've enthusiastically recommended her to my own customers who have been just as thrilled with Hayley's exceptional talent!”

    - Dave, Karbon IT

  • “Hayley was efficient and 'read my mind'. Very pleased with her work as it was exactly what I was needing. I will definitely engage her again. I recommend her to you.”

    - Barbara, ACCNSW

  • "Working with Hayley on our rebrand and new website has been an absolute pleasure, and our website enquiries have tripled since our launch. Hayley took the time to understand our business and vision, and her work perfectly captured the essence of what we wanted to convey to our audience. I highly recommend Hayley to anyone looking for a dedicated graphic designer who can take their brand to the next level."

    - Tony, Western Wardrobes

  • "If you're looking for a brand or website refresh, Hayley does an amazing job and is easy to work with and really guides you through the whole process. I'm excited to work on more branding projects throughout the year with her."

    - Emily, Petal and Bow Flowers

  • "Hayley recently created my first website for my growing business and I can't speak highly enough of her. Hayley captured my vision and my brand taking care of all my worries and stresses when it came to all the research, prep and execution of the project. If you're looking for an experienced, friendly professional look no further than Hayley"

    - Ellie, Elementary Body Therapy

  • “Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. We are proud to show off her fun creation to represent our business. Highly recommend Hayley for your business branding needs."

    - Melissa, Fearless Health

New business? You need the New Business Checklist.

View fullsize Rebrand for Snip-its Salon 🎀 As a well-established business with decades of success under their belt, this rebrand had to appeal to both a loyal customer base while attracting a new demographic. I selected a timeless, elegant typeface to re-establis
View fullsize Myth: “Rebranding will confuse my customers”. Fact: Rebranding can actually create excitement, clarity and align more strongly with your target audience. When rebranding is done thoughtfully, here’s what can happen: ✅ Your audienc
View fullsize A handful of favourites from my first brand shoot with @moniquelovick.photography 📷👏🏼 #branddesigner #brandshoot #branding #branddesign #brandstrategy #graphicdesign #graphicdesigner #womeninbusiness #regionalbusiness
View fullsize Feedback like this warms my heart. I’m so passionate about the work I do, so knowing I can help other business owners feel the same way about their business & brand is truly special. Bringing back the energy to small businesses is key to
View fullsize A closer look at the branding process for Inspired Wellbeing 🔍✨ #brandidentity #branding #branddesign #brandstrategy #branddesigner #graphicdesign #graphicdesignaustralia #graphicdesigner #smallbusinesstips #smallbiz #smallbusiness #womeninbusines
View fullsize Business card design for Inspired Wellbeing, featuring their brand pattern ✨🙌🏼 #branding #brandidentity #branddesigner #designinspiration #graphicdesign #graphicdesigner #logo #businesscards #smallbusiness #smallbiz #smallbusinessowner #womeninbu