Capital Aligned Constructions
Branding // Website
2023
Capital Aligned Constructions is a commercial construction and carpentry business specialising in office fit outs, store fronts and unique ceiling installations. Based in Canberra, their target market is young to middle-aged business owners, government organisations and private builders.
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The new branding needed to reflect their unique selling proposition; quality work, a keen eye for detail, clean work and defect-free completions. The design needed to feel suave, refined, confident and experienced.
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Playing on the word ‘aligned’, I designed a simple and sophisticated logo to reflect their precision and quality work. The simplistic typeface and neutral green colour palette exude style and finesse.
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“OMG I am in love, we really like the colours - it really stands out and is exactly what I had in mind!”
- Georgie, Capital Aligned Constructions
“OMG I am in love, we really like the colours - it really stands out and is exactly what I had in mind!”
Georgie, Capital Aligned Constructions