Brand Design
Forget your favourite colours, what cool fonts are trending or what your great aunty thinks. A well-crafted brand speaks directly to your target audience, making them feel understood and drawn to your business.
Your brand is more than just a logo—it’s the first impression, reputation and emotional connection your audience has with your business.
In a crowded market, professional and strategic branding helps you cut through the noise. A cohesive and thoughtfully designed brand identity makes your business instantly recognisable and memorable.
The best part? Customers are willing to pay more for businesses that present themselves with confidence and clarity.
You need a brand that not only looks exceptional, but also connects with your audience on a deeper level.
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Once you've filled out the design brief, I'll begin industry research, competitor analysis and understanding your business.
With this information in hand, I'll curate relevant creative directions that will work to attract your ideal customers.
You'll choose the moodboard that feels most aligned with your brand, vision and goals.
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Once you've approved your moodboard, we have a clear direction for the logo design.
I'll get to work designing your primary logo and logo variations (secondary, horizontal, submark, etc).
I'll prepare a brand presentation including rationale and mockups to help you visualise your brand.
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You’ll review the brand presentation, work through the feedback prompts to outline what you like, what you don’t like and any suggestions for revisions.
From there, I'll work to balance your feedback with my knowledge of design principles to transform your concept into a refined brand.
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Once you've approved your brand, I’ll export all the logo file types you’ll ever need for print and digital. I’ll create your brand guidelines and deliver all finalised files via email upon completion.
You’ll have everything you need to implement your new branding, but I'd be more than happy to help with the rollout if required.
My process ↓
“Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. We are proud to show off her fun creation to represent our business. Highly recommend Hayley for your business branding needs.”
Melissa, Fearless Health
“If you're looking for branding, Hayley does an amazing job and is easy to work with and really guides you through the whole process. I'm excited to work on more branding projects throughout the year with her.”
Emily, Petal and Bow Flowers
“I was looking for someone to work with that wouldn’t over complicate the branding process. Hayley was great to work with, very quick turnaround which I really needed. Hayley is still providing support & advice after completing my initial branding design, which is very much appreciated as a new business owner & operator.”
Cally, CIMKI Food & Coffee