Brand Design

Your brand is more than just a logo—it’s the first impression, the reputation, and the emotional connection your audience has with your business.

In a crowded market, professional branding helps you cut through the noise. A cohesive and thoughtfully designed brand identity makes your business instantly recognisable and memorable.

And it’s not just about aesthetics; it’s about strategy. A well-crafted brand speaks directly to your target audience, making them feel understood and drawn to your business.

The best part? Customers are willing to pay more for businesses that present themselves with confidence and clarity.

You need a brand that not only looks exceptional but also communicates your values and connects with your audience on a deeper level.

My process ↓

  • Once you've filled out the design brief, I'll begin industry research, competitor analysis and understanding your business.

    With this information in hand, I'll curate relevant creative directions that will work to attract your ideal customers.

    You'll choose the moodboard that feels most aligned with your brand, vision and goals.

  • Once you've approved your moodboard, we have a clear direction for the logo design.

    I'll get to work designing your primary logo and logo variations (secondary, horizontal, submark, etc).

    I'll prepare a brand presentation including rationale and mockups to help you visualise your brand.

  • You’ll review the brand presentation, work through the feedback prompts to outline what you like, what you don’t like and any suggestions for revisions.

    From there, I'll work to balance your feedback with my knowledge of design principles to transform your concept into a refined brand.

  • Once you've approved your brand, I’ll export all the logo file types you’ll ever need for print and digital. I’ll create your brand guidelines and deliver all finalised files via email upon completion.

    You’ll have everything you need to implement your new branding, but I'd be more than happy to help with the rollout if required.

Branding Packages

Basic Branding Package

Perfect for startups and small businesses looking to establish a professional and cohesive brand identity without the complexity of a full-scale branding project. This package provides the essential visual elements you need to start building recognition and credibility in your industry.

Standard Branding Package

Designed for growing businesses that are ready to take their brand to the next level with a more cohesive and professional presence across various platforms. This package builds on the basics to provide a more refined and strategic approach to your brand identity, ensuring you stand out in your industry and connect with your audience more effectively.

Premium Branding Package

Tailored for established businesses that are ready for a complete rebrand or need to refine their identity to meet evolving business goals. This package provides a robust, comprehensive brand identity that communicates your vision, values, and mission. This is the ideal choice for businesses looking to make a bold statement, refresh their image, and establish a lasting impact in their industry.

“Hayley is absolutely amazing! Her creativity and passion for what she does is truly authentic. I recommend her for her quality of work and professionalism. Thank you Hayley.”

-Kylie, Snip-Its Salon