Petal and Bow Flowers are a flower farm and floristry business based in Coonamble, NSW. They are passionate about sharing the origin of their flowers and pushing the boundaries of traditional floristry to create bright, bold bouquets.
Petal and Bow Flowers
Branding - Website refresh - Print design
2024
-
The challenge was reinventing the brand to reflect core values of community, creativity and happiness. A key differentiator for Petal and Bow Flowers is their new field of everlasting daisies which they will sell as fresh flowers, dried flowers and seeds. The new branding needed to feature green and pink, and feel playful and vibrant.
-
The vibrant new colour palette was inspired by their everlasting daisies and the season of spring. The edgy, customised typeface was designed to set their brand apart from their competitors, and hand drawn illustrations bring back some softness and femininity.
-
“I’m happy to approve the new branding - it’s perfect! I love the bows and the addition of the daisy into the brand pattern. I love it and I’m really loving this process and each little bit so far. Thank you!”
- Emily, Petal and Bow Flowers
“I’m happy to approve the new branding - it’s perfect! I love the bows and the addition of the daisy into the brand pattern. I love it and I’m really loving this process and each little bit so far. Thank you!”
Emily, Petal and Bow Flowers
“Hayley. I don’t recognise my own website….. it looks AMAZING! I love it!”
Emily, Petal and Bow Flowers