Petal and Bow business card designs

Petal and Bow Flowers

Branding // Custom illustrations // Packaging design
2024

Petal and Bow Flowers are a flower farm and floristry business based in Coonamble, NSW. They are passionate about sharing the origin of their flowers and pushing the boundaries of traditional floristry to create bright, bold bouquets.

  • The challenge was reinventing the brand to reflect core values of community, creativity and happiness. A key differentiator for Petal and Bow Flowers is their new field of everlasting daisies which they will sell as fresh flowers, dried flowers and seeds. The new branding needed to feature green and pink, and feel playful and vibrant. 

  • The vibrant new colour palette was inspired by their everlasting daisies and the season of spring. The edgy, customised typeface was designed to set their brand apart from their competitors, and hand drawn illustrations bring back some softness and femininity.

  • “It’s perfect! I love it and I’m really loving this process and each little bit so far. Thank you!”

    - Emily, Petal and Bow Flowers

Petal and Bow Flowers secondary logo design
Petal and Bow postcard design
Petal and Bow Flowers hand drawn illustrations
Petal and Bow swing tag design
Petal and Bow brand guidelines
Petal and Bow seed packaging design
Petal and Bow packaging box design

“If you're looking for branding, Hayley does an amazing job. She is easy to work with and really guides you through the whole process. I'm excited to work on more branding projects throughout the year with her.”

Emily, Petal and Bow Flowers

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