The challenge was reinventing the brand to inject fresh energy and life into the business. The original branding was focused on the café side of the business with a script font and coffee-inspired hues, so the rebrand needed to place more emphasis on the delicatessen side of the business as their key differentiator.

The new design was inspired by bold, playful delicatessen brands in the city. With custom hand drawn illustrations, a distinct typeface and a bright new colour palette, their new branding brings a new flavour to Dubbo and stands out from the crowd.

“Hayley knocked our rebranding out of the park. It's reinvigorated us to keep pushing forwards with the business and continue growing, knowing we love what it looks like. We're excited for the future and to work with Hayley again!”

Zak, Dripp