The strategy behind this brand design was balancing timeless elegance with a modern edge. The design needed to be sophisticated with a sense of movement and flow.

The clean, high-contrast serif typeface conveys sophistication and trust, while the soft curves and subtle quirks in letterforms add a personal, approachable touch -mirroring the salon’s commitment to both style and warmth.

The vibrant teal brand colour injects energy and freshness, setting the brand apart from more muted competitors and signalling creativity and confidence.

Overall, the logo is a refined yet inviting visual anchor for a salon experience that feels both premium and personable.

“Hayley is absolutely amazing! Her creativity and passion for what she does is truly authentic. I recommend her for her quality of work and professionalism. Thank you Hayley.”