The rebrand needed to hero both strength and femininity, paying homage to their original women-focused brand. The brief was ‘bold, honest and clear’, and needed to target a wide age range from teen to 60+.

The angled text is aiming upwards representing the journey to health and fitness, and the icon represents the unique individuals Fearless Health work with.

The flowing line represents flexibility, ability, movement and femininity which is contrasted by the bold font representing strength, stability and the solid foundations equip their members with.

“Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. We are proud to show off her fun creation to represent our business. Highly recommend Hayley for your business branding needs.”

-Melissa, Fearless Health