The challenge was striking the perfect balance between a luxurious, custom brand design and one that truly reflected their core values of family and authenticity.

The focus was combining tradition with contemporary design to build an identity that exudes warmth, trustworthiness, and a deep passion for food and coffee, appealing to customers who value authenticity.

The logotype is set in an elegant serif typeface embodying classic refinement and conveying a sense of craftsmanship and quality.

The rich black and warm gold palette creates a striking, high-contrast aesthetic that feels luxurious yet welcoming.

The visual identity incorporates postage stamp inspired illustrations, adding a personal touch to the brand and reinforcing the handcrafted nature of CIMKI’s offerings. They were designed to emphasise the travelling aspect of the business, creating an inviting and familiar visual language, and making the brand feel approachable and genuine.