The goal for the rebrand was to breathe new life into their established brand and create something more appealing to the next generation of renovators. The challenge was refreshing the brand without sacrificing their legacy. Working through the design brief, we established their primary values are quality work, friendly service, open-mindedness and trustworthiness.

The design process began with typeface exploration and establishing a more modern font pairing. The colour palette was revised to brighten and emphasise their existing colours, and the overall scale of the logo was adjusted to maximise the business name. Overall, the redesign improved the balance and legibility of the logo, renewing their presence in the market without compromising their brand history.

"Working with Hayley on our rebrand and new website has been an absolute pleasure, and our website enquiries have tripled since our launch. Hayley took the time to understand our business and vision, and her work perfectly captured the essence of what we wanted to convey to our audience. I highly recommend Hayley to anyone looking for a dedicated graphic designer who can take their brand to the next level."

- Tony, Western Wardrobes